For successful and effective participation in the forum, you can choose different forms of presence in the social networks of Food and Beverage for tourism & XOCT industry:

-

General presentation

A brief general presentation of the participants on the Facebook and Instagram pages of the event. The presentation of each exhibitor is in a group with other participants and includes an announcement about the subject of activity and presentation during the forum.

-

Product presentation

Includes 2 additional (outside of the general presentation) product-specific posts on the event's Facebook and Instagram pages.

-

Online interview

Online interview in video or text format, which is published on the Facebook and Instagram pages of the event. Questions are prepared by the editorial team of the forum, individually for each company. The interview is additionally published on the forum's website – Section Media, and promoted to professionals from the tourism industry.

The company sends the answers in text or video format, as well as a short business card - name and position of the interviewee. It is recommended to also send a photo of the interviewee (except in the case of video format).

Other options are allowed - publishing articles, materials from media kits, video materials or others at the discretion of the company.

-

Chefs present - video column - NEW!

The video column gives chefs or technologists of a given company the opportunity to present their recipe and/or technology, suitable for the HORECA branch, to the audience of the forum. The company shoots a video of up to 3 minutes on a specified topic, and sends it for publication on the Facebook and Instagram pages of FBT.

The video column is also announced in the Top Products and Technologies catalogue, distributed personally to key representatives of tourist sites within the framework of the information-and-invitation campaign for the forum.

Possibilities for effective communication and presentation in the entrance spaces of the forum (during the event):

-

Presenting of advertising clips - only for Sofia

The ballroom of Grand Hotel Millennium Sofia has three large video screens, each measuring 350 x 211 cm (16:9). During the event, advertising clips of the participants, as well as of companies that do not have positions/presence in the forum can be broadcast on the screens. The clips will be shown without sound, arranged in a playlist, with the number of broadcasts depending on the number of clips and their duration.

Minimum number of broadcasts in the interval 11.00 - 17.00 - 36. Clips can be of different duration - up to 60 seconds and up to 180 seconds. The service will be active only with a minimum of 10 requested clips by companies.

-

Banner position

Possibility to participate with an advertising banner in the entrance spaces of the forum. Positions are limited and are filled on a first-come, first-served basis.

Each company positions its own banner on the day of the forum and under the control of a person from the Organizer's team.

-

New products zone

A New products zone will be created for the second year in a row during the summer editions of Food and Beverage for Tourism & the HOST industry, in Golden Sands and Sunny Beach. Up to 15 new HORECA products will be presented in a special designated space, to which every visitor of the forum will be introduced as a matter of priority.

Each exhibiting company can present up to 3 products/product groups in the New products zone, which must meet the following requirements:

- Product created or adapted specifically for the HORECA sector;

- Newly created product - available for the first time for the new season.

Request participation in the zone by marking the relevant line in the aplicaton form.

-

Promoter position

An opportunity for each company to position its promoter in the entrance spaces of the forum. The promoter can distribute advertising materials, direct visitors' attention to the relevant stand, without violating the general rules of the forum. Positions are limited and are filled on a first-come, first-served basis.

Each company positions the promoter on the day of the forum and under the control of a person from the Organizer's team.

-

Promoter from the Organizer’s team

The organizer of the forum can offer the help of prepared and suitable promoters to the exhibitors. Promoters may take up a position in the entrance spaces or at the exhibitor's stand.

Take advantage of the opportunity to reach your customers weeks before the forum itself. Pique their interest and generate more visits to your stand.

-

Catalog Top products and technologies

The catalog is aimed at hoteliers and restaurateurs and contains a presentation of new products of the exhibiting companies and the stand where they can be found. The catalog is provided in advance of the event, at each site, together with the invitations to the forum.

The catalog enables the exhibitors to announce in advance all the most interesting moments/elements of their participation in the exhibition - presentations, demonstrations, show cooking and others. Each page contains: a photo of a product, a company logo, a brief description of the product/technology.

To see an example page, click HERE.

-

Front cover of the Top Products and Technologies catalogue - NEW!

The catalogue of the event will reach more than 1500 HORECA sites in Sofia and more than 2500 sites in Golden Sands and Sunny Beach. The front cover is the visual that each recipient will come “face to face” with.

Any exhibiting company that wishes to purchase the most visible part of the catalogue can offer its advertising design proposal.

You can see an example cover of the catalogue HERE.

I invite you to a meeting is a kind of online/e-mail newsletter that is sent to all 4 and 5 star hotels and top restaurants within the event’s location radius, 10 days before the relevant event date.

The participation of companies that wish to take part is in video format. A company representative/an exhibitor records a short video - up to 1 minute, in which they inform potential visitors what will be presented during the forum (products, services, attractions, etc.), as well as invites them to specifically visit the company's space.

The received videos are published on the YouTube channel of FBT and sent in the form of a newsletter to the addressees with the specified profile (the newsletter contains the videos of all who wish to join the email campaign).

Publishing the company logo in the following key forum communication materials:

-

1. Invitation - circulation of 1500 copies for Sofia, 2500 copies for Golden Sands and Sunny Beach;

2. Top products and Technologies catalogue – circulation of 1500 copies for Sofia, 2500 copies for Golden Sands and Sunny Beach;

3. Presentation wall - located in the entrance spaces of the forum. Visible to all visitors and a favorite photo spot;

4. I invite you to a meeting - a mailing campaign before the forum.

For a better and more efficient presentation during, before and after the forum, each participant can request the use of a marketing package. Each service can be ordered separately, and when using the specified packages, exhibitors get a significant price advantage.

-

Make your choice from the following options:

For two decades now, the Food and Beverage for Tourism & XOCT industry exhibition forum has been bringing together strategic business partners in the HORECA industry.

-

Through intensive business conversations, attractive culinary demonstrations, contact with innovative technologies and systems, manufacturers and traders present products and services to representatives of tourist sites - hotels, restaurants, bars, trading companies.

-

Known, expected and necessary for the tourism industry, Food and Beverage for Tourism & XOCT industry is a space that gives the opportunity to achieve concrete results - forming new contacts, establishing sustainable partnerships, achieving maximum sales, positioning brands, familiarity of companies and brands.

-

Since its creation, striving to be the best platform for business contacts on the eve of tourist seasons, the event has grown and developed, adding new activities in order to meet the demands of exhibitors and visitors.

-

-

In 2024, you can visit Food and Beverage for Tourism & XOCT Industry in 7 different editions and 9 locations:

-

Modern City: Sofia - March 20, 2024, Millennium Grand Hotel

-

Blue Summer: Golden Sands - April 17, 2024, International Hotel

-

Blue Summer: Sunny Beach - April 25, 2024, Dreams Sunny Beach Hotel (formerly RIU Helios Paradise)

-

White Winter: Bansko - November 2024, Kempinski Hotel Grand Arena

-

White Winter: Pamporovo - November 2024, Pamporovo Congress Center

-

4 seasons: Ruse - May 8, 2024, Dunav Plaza Hotel

-

4 seasons: Veliko Tarnovo - May 9, 2024, Raya Garden Hotel

-

4 seasons: Plovdiv - May 15, 2024, Imperial Hotel

-

4 seasons: Velingrad - May 16, 2024, Sante Hotel

-

-

-

Food & Beverage for Tourism & XOCT Industry is a one-day business forum with the following opening hours for visitors:

-

Modern City: 11:00 am - 4:00 pm

-

Blue Summer: 11:00 am - 4:00 pm

-

White winter: 11:00 am - 4:00 pm

-

4 Seasons: 2:00 pm - 6:00 pm

-

Entry is free (free of charge) for all representatives of the tourism industry and the HORECA sector. At the entrance to the event, our team will ask you to register, stating your name, position and site/facility where you work or to leave your business card.