Foods and beverages for the Tourism & XOCT industry is a professional B2B exhibition forum for the HORECA industry, conducted according to a proven formula and with proven effectiveness.
Close specialization in the field of tourist catering and the XOCT industry.
In the "heart" of the seasonal complexes - close to the representatives of the tourism industry.
Excellent attendance only by professionals, no casual visitors. Key employees and decision-makers are PERSONALLY invited to the forum.
A continuously developing project with: up-to-date databases for the tourist sites, their potential and key employees; trained and motivated organizational team working directly in and with each tourist site; responsible attitude towards each participant in the event.
For successful and effective participation in the forum, you can choose different forms of presence in the social networks of Food and Beverage for tourism & the HOST industry:
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General presentation
Presentation of the participants on the Facebook and Instagram pages of the event (a kind of business card of the company - activity, brands, portfolio, advantages, etc.).
The company sends specific information - text (up to 300 words) and photos (up to 5) by 20.03.2023 (materials will not be accepted after this deadline).
The presentation of the companies takes place in the period 27.03.2023 - 27.04.2023.
(The service is free of charge).
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Product presentation
Includes 2 additional (outside of the general presentation) product-specific posts on the event's Facebook and Instagram pages.
For each of the publications, the company sends specific information - text (up to 500 words) and photos (up to 10) by 20.03.2023 (materials will not be accepted after the specified deadline).
The product presentation takes place in the period 3.04.2023 – 27.04.2023.
(This service is additionally paid).
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Online interview
Online interview in video or text format, which is published on the Facebook and Instagram pages of the event. Questions are prepared by the editorial team of the forum, individually for each company. The interview is additionally published on the forum's website – Section Media, and promoted to professionals from the tourism industry.
The company sends the answers in text or video format, as well as a short business card - name and position of the interviewee. It is recommended to also send a photo of the interviewee (except in the case of video format).
Other options are allowed - publishing articles, materials from media kits, video materials or others at the discretion of the company.
Deadline for preparation of materials - 27.03.2023.
(This service is additionally paid).
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Possibilities for effective communication and presentation in the entrance spaces of the forum (during the event):
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Banner position
Possibility to participate with an advertising banner in the entrance spaces of the forum. Positions are limited and are filled on a first-come, first-served basis.
Each company positions its own banner on the day of the forum and under the control of a person from the Organizer's team.
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New products zone
A New products zone will be created for the second year in a row during the summer editions of Food and Beverage for Tourism & the HOST industry, in Golden Sands and Sunny Beach. Up to 15 new HORECA products will be presented in a special designated space, to which every visitor of the forum will be introduced as a matter of priority.
Each exhibiting company can present up to 3 products/product groups in the New products zone, which must meet the following requirements:
- Product created or adapted specifically for the HORECA sector;
- Newly created product - available for the first time for the new season.
Request participation in the zone by marking the relevant line in the aplicaton form.
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QR HORECA library
QR HORECA library is a new technological product presented for the first time in the event industry of Bulgaria. Each exhibitor can provide an unlimited amount of information - portfolio, offers, presentations and others, which are positioned on the Internet, and when visiting the forum, each guest with one click can download all the info to their phone.
How the system works step by step:
1. An exhibiting company sends to Patchwork (office@patchwork-bg.com) the information it wishes to reach professionals, visitors to Food and Beverage for Tourism & the HOST industry. The information is provided in a pdf file up to 50 MB in size. It is also desirable to provide a company logo.
Deadline for receiving the information - 3.04.2023.
2. The Patchwork team positions the information on the Internet and prepares a banner with QR codes of the companies that applied for the service. The banner is positioned in the entrance spaces of the forum.
3. Each visitor, with their phone, can download the information available in the QR HORECA library for each exhibiting company.
4. If requested by the exhibiting company, Patchwork can provide information on how many times the information available in the QR HORECA library has been downloaded.
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Promoter position
An opportunity for each company to position its promoter in the entrance spaces of the forum. The promoter can distribute advertising materials, direct visitors' attention to the relevant stand, without violating the general rules of the forum. Positions are limited and are filled on a first-come, first-served basis.
Each company positions the promoter on the day of the forum and under the control of a person from the Organizer's team.
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Promoter from the Organizer’s team
The organizer of the forum can offer the help of prepared and suitable promoters to the exhibitors. Promoters may take up a position in the entrance spaces or at the exhibitor's stand.
Deadline for promoter application – 3.04.2023.
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You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Take advantage of the opportunity to reach your customers weeks before the forum itself. Pique their interest and generate more visits to your stand.
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Catalog Top products and technologies
The catalog is aimed at hoteliers and restaurateurs and contains a presentation of new products of the exhibiting companies and the stand where they can be found. The catalog is provided in advance of the event, at each site, together with the invitations to the forum.
The catalog enables the exhibitors to announce in advance all the most interesting moments/elements of their participation in the exhibition - presentations, demonstrations, show cooking and others. Each page contains: a photo of a product, a company logo, a brief description of the product/technology.
To see an example page, click HERE.
Technical requirements: It is necessary to send a photo of the product in pdf, tif or jpg, company logo in the same formats and a description of the product - up to 50 words. Product photo size - 60 x 90 mm with a resolution of 300 dpi.
Circulation: The document will be printed in a circulation of 2,000 copies, at a volume of 16 pages.
Deadline for receiving the files - 20.03.2023. Each page will be sent to the exhibiting company for approval and confirmation.
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
E-mail campaign to 4- and 5-star category hotels to introduce exhibiting companies and their products before the forum.
The campaign will have two editions, ten days before the date of implementation - for the Northern Black Sea coast and for the Southern Black Sea coast. The addressees will receive a presentation with visions of the companies that applied for the service. For this purpose, each participating company must send a file (jpg, png, pdf) with A4 size and 100 dpi resolution until 1.04.2023.
Northern Black Sea coast - hotels and hotel complexes 4 / 5 stars - 55 / 15 - 70 sites in total
Southern Black Sea coast - hotels and hotel complexes 4 / 5 stars - 75 / 25 - 100 sites in total
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E-mail campaign to 4- and 5-star category hotels to present offers, after the forum, within the season.
The campaign will have three editions - June 1, July 1 and August 1 - for the Northern Black Sea coast and for the Southern Black Sea coast.
The addressees will receive a catalog with offers of the companies that requested the service. For this purpose, each company that applied for participation must send a file (jpg, png, pdf) with A4 size and 100 dpi resolution. Up to 10 days before each of the indicated dates.
Northern Black Sea coast - hotels and hotel complexes 4 / 5 stars - 55 / 15 - 70 sites in total
Southern Black Sea coast - hotels and hotel complexes 4 / 5 stars - 75 / 25 - 100 sites in total
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
Publishing the company logo in the following key forum communication materials:
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1. Invitation / Catalog Top products and technologies - circulation 2000 copies;
2. Presentation wall - located in the entrance spaces, in both locations of the forum. Visible to all visitors and a favorite photo spot;
3. Mailing campaigns - 5 times. (Check Mailing campaigns button)
You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
For a better and more efficient presentation during, before and after the forum, each participant can request the use of a marketing package. Each service can be ordered separately, and when using the specified packages, exhibitors get a significant price advantage.
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Make your choice from the following options:
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You can find more and more detailed information about all communication tools on the website, in the Section Documents, MARKETING button.
For almost two decades now, the Food and Beverage for Tourism & HOST industry exhibition forum has been bringing together strategic business partners in the HORECA industry.
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Through intensive business conversations, attractive culinary demonstrations, contact with innovative technologies and systems, manufacturers and traders present products and services to representatives of tourist sites - hotels, restaurants, bars, trading companies.
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Known, expected and necessary for the tourism industry, Food and Beverage for Tourism & HOST industry is a space that gives the opportunity to achieve concrete results - forming new contacts, establishing sustainable partnerships, achieving maximum sales, positioning brands, familiarity of companies and brands.
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Since its creation, striving to be the best platform for business contacts on the eve of tourist seasons, the event has grown and developed, adding new activities in order to meet the demands of exhibitors and visitors.
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WHERE?In 2023, you can visit Food and Beverage for Tourism & HOST Industry in 4 different editions and locations:
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Blue Summer: Golden Sands - April 19, 2023, International Hotel
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Blue Summer: Sunny Beach - April 27, 2023, Dreams Sunny Beach Hotel (formerly RIU Helios Paradise)
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White Winter: Bansko - November, Kempinski Hotel Grand Arena
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White Winter: Pamporovo - November, Pamporovo Congress Center
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This year, our new project - 4 seasons (More information on the website, menu 4 seasons) was launched.
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HOW?Food & Beverage for Tourism & HOST Industry is a one-day business forum with the following opening hours for visitors:
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Blue Summer: Golden Sands – April 19, 2023, International Hotel - 11:00 - 16:00
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Blue Summer: Sunny Beach - April 27, 2023, Dreams Sunny Beach Hotel (formerly RIU Helios Paradise) - 11:00 - 16:00
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White winter: Bansko - November, Kempinski Hotel Grand Arena - 11:00 - 16:00
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White winter: Pamporovo - November, Pamporovo Congress Center - 11:00 - 16:00
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Entry is free (free of charge) for all representatives of the tourism industry and the HORECA sector. At the entrance to the event, our team will ask you to register, stating your name, position and site/facility where you work or to leave your business card.
If you need additional information, please review the FREQUENTLY ASKED QUESTIONS section or contact us at the coordinates on the website.
We look forward to seeing you again in 2023!
Why visit Food & Beverage for the Tourism & HOST industry?
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Check out the top five reasons:
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1
You will find under one roof a rich and varied palette of products and services necessary for every tourist site.
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You have the opportunity to receive specialized and updated HORECA proposals and specific offers, meeting both standard needs and expectations for adaptability in terms of innovations and trends in the industry.
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Just before the start of the tourist season, you ‘check your professional watch’ in direct business conversations and discussions with exhibitors and colleagues.
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You save your most valuable resources - funds and time, by holding effective meetings and exchanging up-to-date information with your real/exisitng and potential business partners within just one working day!
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5
You experience fruitful working hours in an invigorating atmosphere of irresistible tastes, captivating aromas, curious novelties and positive emotions!
We present to you meetings, interviews and everything most interesting from the world of the HORECA branch! (only in bulgarian language)
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Expect a detailed handbook with coordinates, field of activity and portfolio of the exhibitors at the forum, after 1.04.2023.
In 2023, Food and Beverage for Tourism - as a proven effective platform in the HORECA sector in Bulgaria - develops and presents a new format - 4 seasons, planned to be realized in 7 new urban tourist destinations.
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Profile: 4 Seasons еis a presentation dinner where up to 10 companies have the opportunity to present their products to 20+ top chefs from the respective location.
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Goal: ПPresentation of new, high-quality, modern, innovative products and services in the field of tourist catering to tourist sites operating all year round (city and business hotels, high-class restaurants).
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How does it happen?I. Tasting part
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1. Each participating company, with its chef or technologist, prepares a tasting plate in a professional kitchen, with which it presents its products and technologies. (The kitchen is located at the venue of the event and is provided by the Organizer of the event). With its tasting plate, the company participates in the collective "menu" of the presentation dinner;
2. A professional team provided by the Organizer serves 20+ portions of the tasting plate to each participant in front of the guests of the event - personally invited top 20+ chefs from the best hotels and restaurants in the respective location;
3. Within 10 minutes, a representative of the company presents the content of the plates, the qualities of the products, the technology of preparation, applicability in restaurants and hotels.
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The tasting part of the dinner takes place within 120 minutes, in two sets of 50 minutes and one break, as each participating company has 10 minutes to present its tasting plate. Total number of presenting companies - up to 10.
For more information - Documents button.
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II. Networking
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After the end of the tasting part, within 60-90 minutes, representatives of the participating companies have the opportunity for direct contact and informal conversations with the guest chefs.
For more information - Documents button.
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III. Exhibition part
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1. Each company participating in the tasting program of the event has the right to an exhibition position in a separate space, in front of or directly connected to the tasting room. The position consists of a table and chairs for the presentation of small samples, promotional materials and the opportunity to talk with guests.
2. The exhibition part is also available for companies not participating in the tasting.
Locations by rays and dates/times of happening:
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March 15 - 16
Ruse - Veliko Tarnovo
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May 16 - 18
Stara Zagora - Plovdiv - Velingrad
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September 19 - 20
Varna - Burgas
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Working hours / Program
Preparation time - 12.00 - 14.00
Exhibition part - 14.00 - 18.00
Tasting part - 15.00 - 17.00
Networking - 17.00 - 18.30
1. Direct effective meeting with chefs from the best establishments for the respective location. Professional, work, business - the guests are specially selected, individually invited with confirmed presence and familiar with the program of the event and the expectations towards them.
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2. Minimal expenditure of time and resources, when reaching the best sites and the right professionals.
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3. Participation, enabling a memorable presence, new contacts and presentation of products and brands in an attractive and non-standard way.
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9000 VARNA, BULGARIA
45 Slivnitsa blvd., floor 4
00359 88 8294 162
00359 88 7480 066
00359 52 616 332